At CHINATRACE, we aim to boost the 'Made in China' brand in both domestic and export markets. Our fundamental principles are:
． We are governed by the highest standards
． We are neutral from our business partners
． We serve all companies, both large and small
． We are a platform for collaborative agreements between business partners
． We believe that our employees and associates are our most important asset
One of the main technical challenges for food safety and quality comes from the growing requirement for more information about Chinese products and ingredients: what they contain, where they came from, and the conditions under which they are produced.
The need for traceability is also affected by a wider range of buyer initiatives, such as organic and functional foods, sustainability and eco-efficient production. They create new branding and differentiation challenges, and offer new opportunities to access more profitable market segments.
Traceability is fundamental for maintaining current level of Chinese food exports and consumer confidence.
CHINATRACE will introduce proven and affordable technology solutions to the agriculture and food industry, so that it can immediately respond to the following queries:
． Where are Chinese made products and ingredients located in the supply chain?
． Where, when, and in what quantities were they produced?
． Which ingredients and processes were used to make them?
． Were they safely made? Did they comply with export regulations and buyer requirements?
． What specifications and quality assurance data is available for each of them?
． Where, when, and in what quantities were they shipped to/from?
In summary, we enable our customers to provide:
1. Greater confidence in ingredients, materials and products sourced from China.
2. Ability to communicate Chinese food product information to importers and consumers, and thus support and expand the “Made in China” brand.
3. A way to validate the presence or absence of product attributes important to buyers.
4. Ability to identify and locate substandard products and, if necessary, remove them from the supply chain.
5. And most importantly, a cost-effective way to provide global and domestic markets with Chinese food products and ingredients they can trust.